Asian Journal of Business and Entrepreneurship

Review: The Emic and Etic Uses of the Term ‘Corporate Culture’

Andamar Pradipta — 2020-08-12

Corporate culture has been studied widely both as the focus of research or as one of the significant contributing factors in the operation of a company/organization. In studies on culture, social researchers acknowledge two different views: emic and etic. However, these two contrasting views have not been a concern of corporate or organizational culture researchers. This paper aims to shed light on this issue by reviewing different narrative analyses from various corporate culture studies. The author proposes a solution which enables researchers to ensure the inclusion of both emic and etic views on corporate culture in their research which is by using a model which adopts a continuum consisting of corporate culture and corporate cultural policy.

Prediction and Analysis of Ecotourism Visitors at Jendela Alam

Benny Tjandrasa — 2020-08-12

Tourism industry sector needs to receive more considerable attention due to its important role as source of economic growth in Indonesia. It is in line with government program to develop a collaboration model that involve government, entrepreneurs, communities, academics, and media. However, tourism industry usually faced high operational cost and decreasing number of visitors’ tendency caused by the increasing competitive business competition. It attracts researchers’ interest to conduct research in one of organization in tourism industry, Jendela Alam, that faces similar problems. The results of quantitative analysis show that the number of visitors tend to decrease even during holidays season. By considering the stakeholders and the main characteristics of visitors, this study recommends Jendela Alam to strengthen its business in the field of marketing product/service through marketing mix strategy.

Factors Hindering Micro Enterprise Growth in Jakarta

Reni Mutiarani Saraswati — 2020-08-12

Micro enterprises account for 107.37 million or 89.04 percent of the total employment in Indonesia. These businesses have become the primary engines of economic growth of the country. Despite for its being a dominant form of business organization, many micro enterprises face obstacles that hinder their growth and development. This article provides an analysis and a depiction on factors that can limit micro enterprises business development and offers insight for the entrepreneurs to find strategies to tackle the problems. The research focused on four hindering factors, they were lack of entrepreneurial mindset, lack of access to finance, lack of business management experience, and lack of government support. The analysis was based on a field survey of 150 micro enterprises in Jakarta. Various statistical analyzes were used in this study, namely multiple linear regression analysis and correlation analysis. The findings show that lack of business management experience was the factor hindering the growth of micro enterprises in Jakarta. This was due to the fact that most of these entrepreneurs have low education, knowledge and skills in business management such as accounting, financial planning, and marketing skills. Therefore, the study suggests the entrepreneurs to be equipped with appropriate training to enhance their business management skills. It is also important for the government to support the micro enterprises through effective training programs and policies that are beneficial to their growth. This research might not be applicable to micro enterprises in other regions in Indonesia and might prove differently in other populations. Therefore, the study is in need of further rigorous research and development with larger samples.

Strategy in Entering the Healthy Catering Industry: Case Study on Alfa Catering

Nadira Maharani — 2020-08-12

The growth in catering industry as well as more awareness of healthy lifestyle resulted in establishment of healthy food catering businesses. In this paper, author attempts to define key success factors in healthy catering industry and to formulate new entry strategy for a traditional catering business located in Jakarta, Indonesia. PEST and Porter’s Five Forces Analysis were used to examine the external environment. SWOT matrix was then used to determine the suitable strategy for the case study. It was found that experience in catering industry, organic certification for raw materials, certified manpower, product differentiation, and excellent and collaborative relationship with stakeholders were the key success factors in healthy food catering in Jakarta, Indonesia. Furthermore, the suitable strategy for this particular case study was focus differentiation strategy.

Solar Cell (PV System) Preference Factor Analysis among Jakarta Home-owners

Fariz Hutama Putra — 2020-08-12

Indonesia is emerging as an attractive market for solar energy businesses due to the growing demand and untapped potentials in renewable energy. Before 2017, there were no Indonesian solar energy company that specifically focused for residential installation. In this sense, SolarKita was established to capitalize on this opportunity in Indonesia. This study was aimed to investigate the attributes that the potential customers prefer in purchasing solar PV system. Other than that, relationship and relevancy on how the preferable attributes to the potential customer’s value was also identified in this study. Laddering interview and means-end chain theory were used as methodologies for this study to generate insights into reasoning behind potential customer’s choices. There were 20 interviews conducted for this study and successfully generated 33 A-C-V ladders, which were further processed and visualized into a hierarchical value map (HVM). From the HVM, the results were showing four apparent attributes from the solar PV system, which are: (1) converting sunlight into electricity, (2) highly durable, (3) supported by the government policy, and (4) easy monitoring. Moreover, the attributes were then linked to consequences the potential customer expects that were initially driven from personal value.